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89 Psyche

175-187 Linthorpe Road, Middlesbrough

Who you need to know Owner Steve Cochrane

Brands include Hunter, J Brand, Paul Smith, Sam Edelman, Ted Baker, Ugg Australia

Reflecting on the previous 12 months, it’s hard not to describe Psyche’s year as anything less than amazing.

The young fashion indie enjoyed its most successful year to date, driven by a series of major refits, including an 8,000 sq ft women’s department, which led to sales growth of 20%. The relaunch of the website in April bolstered sales by a massive 147%.

The Middlesbrough indie, also shortlisted for a Drapers Fashion Award last year, joined forces with Middlesbrough College to launch a diploma to encourage the development of its sales team.

Psyche marketing manager Paolo Capaldi says its success is likely to continue with more revamps early this year.

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