director of kidswear indie Monkey Business in Pinner, north London
How is trade at the moment?
When the sun shines it’s good. It picked up over the prolonged period of good weather we had recently but when it went cold again people stopped coming out. I’ve definitely noticed a reluctance to spend in the run-up to the election. I think people are nervous about how the outcome is going to affect the economy.
What’s next for Monkey Business?
I’m launching a website later this month to generate additional revenue. A lot of independent stores have closed in Pinner, so footfall is not what it used to be. I’m hoping a transactional website will boost sales.
Which brands are selling best for you?
No Added Sugar is doing well at the moment and Catimini always does well for us.
Are you adding new brands for spring 11?
No. We’ve gradually reduced the number of brands we stock over the past 18 months and we now only carry about eight at a time, rather than 14 or 15. To do a brand justice you have to focus on it in more depth.