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An indie I admire...B Store

Chosen by James Greenlees, managing director of sportswear supplier Gymphlex

What I love about B Store is its continued support and showcasing of emerging British and European design talent. Owners Matthew Murphy and Kirk Beattie’s attention to detail can be found in every aspect of the store and their endeavour and work ethic continue to shine through 10 years after the store’s opening.

From the moment you walk in you find an easy-going and relaxed atmosphere – something which can be hard to find in indie boutiques these days – and the store always has an interesting and eclectic mix of the conceptual and commercial.

The staff, who are knowledgeable and informative, work incredibly hard at what they do, even though it appears effortless. They show a genuine interest in the products and customers, always attempting to introduce them to new things.

From point of entry to point of sale the store is a thin wedge of design heaven. Lovingly curated, rather than just simply ‘bought for’. There’s always something of interest in every corner of the store.


B Store

Address 24a Savile Row, London W1S

Telephone 020 7734 6846

Owner Matthew Murphy and Kirk Beattie

Brands include Opening Ceremony, Peter Jensen, Marwood, Sophie Hulme

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