Andrew Maloney owner of premium menswear and womenswear indie Eton in Sheffield.
Brands includeMulberry, See By Chloe, Stone Island, CP Company, Hugo Boss
How is trade at the moment?
Business is doing OK but it could be better. Footfall has been down over the last couple of months but average spend per customer has been up. We recently relocated to a larger store and footfall there has been stronger. Business is slower than last year but I know we have been doing better than others in our sector – from speaking to competitors I know footfall has been down for a lot of them.
Which brands have the best sell through for you?
For women, D&G and Vivienne Westwood Anglomania have been selling well and for men Hugo Boss and Stone Island. Dark wash skinny jeans are popular at the moment for men and D&G has been coming out with pretty pieces in delicate fabrics like silk blouses, which have been popular among women.
Have you bought new brands for spring?
We’ll carry Vivienne Westwood Red Label, which is the premium side of her brand. The mainline has been popular and customers have been asking for Red Label.
Will you be going on Sale before Christmas?
We won’t be going on sale before Christmas. Our products have been strong and can stand without sales but we will be having one immediately after Christmas.
Which trade shows will you attend next season?
I mostly try to attend the London shows but a lot of the bigger brands I want to see aren’t doing the shows as often as they used to. I think a lot of them have cut back on the number of events they show at while budgets are tight for them.
What challenges are you are facing at the moment?
We don’t have many strong competitors at the moment but we’ve been focusing on growing consumer awareness, especially since we have expanded and moved our store. We’ve been doing a lot of marketing to promote the new store and we have also created an online store to push sales.