Etailer Asos has launched its Marketplace site which enables customers, independent retailers, brands and designers to sell via the site.
Asos said that allowing small boutiques and indies to sell on Asos would boost traffic to its site and drive sales.
Asos aims to offer more than traditional marketplaces such as Amazon and eBay with customers encouraged to show their clothes being worn rather than photographed on a hanger to achieve maximum selling potential.
The site, at https://marketplace.asos.com/, operates a separate area for independent retailers to sell goods. Asos will send scouts to visit those shops wishing to sell on Marketplace to authenticate what they sell, then create shop-in-shops for the businesses.
Marketplace also allows brands and businesses to sell overstock through a separate area in its Outlet section.
At launch, Marketplace, only had two multibranded independent retailers on the site, upmarket indie Browns and Crooked Tongues, the footwear brand owned by Asos.
Earlier today Asos said that it would launch free delivery over the Christmas period to all markets around the world.