Austique, the London independent, has set up a distribution company called Showroom Sixteen, which will launch the indie’s first own-label wholesale range for spring 10.
Showroom Sixteen was launched by Austique buyer Jessica Howland in partnership with Katie Canvin, who owns the indie.
Austique has retailed a small own-label collection for two years to test the market. It features a significant range of dresses and some casualwear. Howland said: “It is a feminine range with lots of silk, chiffon and linen.”
Wholesale prices range from £30 to £250.
The company will also distribute a raft of designer US womenswear brands in Europe including Barlow – formerly known as Mike and Chris – Cynthia Vincent, A.L.C. and Re Collection from its showroom in Wells Street in central London.
Cynthia Vincent, is a range of contemporary designer clothes, footwear and accessories, and Re Collection, which offers premium recycled clothing in fabrics such as cashmere and leather, are new brands to the UK.
High-end streetwear brand Barlow and A.L.C – a daywear and eveningwear line designed by stylist Andrea Lieberman – already have a small presence in the UK. A.L.C. is sold in Harvey Nichols, and Barlow is in Selfridges, Harvey Nichols and a handful of indies. Barlow wholesales for between £54 and £182.