Handbag designer Zoe Knight is to open a store in London’s Notting Hill in which she will sub-let space to 70 emerging and established designers.
Knight will run Wolf & Badger with her gallerist husband Samir Ceric and will open the 1,250 sq ft Ledbury Road store on February 1.
Wolf & Badger will host a mix of brands, 70% of which will be fashion labels, with the remainder made up of furniture, homeware and jewellery designers.
The labels will rent glass-fronted units in the store and give 10% of their profits to Knight and Ceric. Rents start at £35 a week for a 40cm x 40cm x 40cm plinth and go up to £150 a week for a 90cm x 170cm x 60cm unit. Labels sign up for a minimum of three months with ongoing rents negotiated on a rolling month-by-month contract.
Labels can apply for space through the store’s website at www.wolfandbadger.com.
The store is funded by Knight and Ceric but also has £500,000 of backing from investors from the retail and store design industry who Knight declined to name.
Labels already signed up include Anastasia Radevich footwear and womenswear labels Eyola, Olanic and Tosha. Some labels are brand new whereas others already have several wholesale stockists. An international transactional website will also launch on February 1.
Knight said: “More than 1,000 labels applied and we whittled it down to a shortlist, then invited them to present to us and selected those businesses that showed innovative design and strong business plans. We offer designers a flexible way to become retailers and maximise their profit margins.”
Knight, whose eponymous luxury handbag label was stocked in the likes of Selfridges, Harrods in London and Saks Fifth Avenue in New York, will also provide business advice to the designers on topics including pricing, styling and manufacturing. She added: “We want to help these labels grow.”