Young fashion indie Quest is dropping womenswear from its range as it opens a second store in Bangor.
The new 1,200 sq ft store is set across two floors and is scheduled to open on the first weekend of March.
The ground floor will have an industrial feel with galvanised concrete, aluminium shelving and industrial lighting. The first floor will have the feel of a smoking lounge with a fireplace and chandeliers.
Owner Dan Jones said: “I wanted to go back to being a boutique and put my own mark on it.”
Jones said he was undecided as to whether to close his current store at 244 High Street when he opens the new store at number 296.
“It’s a better location and we’ll get better footfall. I am hopeful that with the brands we’ve got and the reputation we’ve build we’ll become a destination store.”
For the time being, both Quest stores will now stock just menswear, with Jones explaining it is too difficult to compete with the high street on womenswear.
He will halve the number of brands stocked at the indie from 24 to 12 - six of which will be short order labels, freeing up money for in-season buying. Young fashion brands G-Star, Henri Lloyd, Duck & Cover, Weekend Offender, Original Penguin and Voi will be among those stocked.