New premium womenswear indie Please Don’t Tell has brought a raft of fresh designer labels to Belfast shoppers.
The 750 sq ft store, which opened last weekend, stocks labels including Peter Pilotto, Jonathan Saunders, Carven, MiH Jeans, Opening Ceremony and Tucker. Please Don’t Tell is the sole stockist for many of the brands in Belfast, which director Chris Gracey said would be a strong selling point.
Despite trading conditions remaining tough, Gracey said the store filled a gap in the Belfast market. “Our clothes are exciting. The brands we are stocking haven’t been here before; these clothes are the clothes in magazines, in Vogue, Elle and Grazia. They’re the designers that are trending on Twitter and the clothes celebrities are wearing. I think that will really help us,” he said.
Please Don’t Tell will also offer a styling service. Gracey said: “Through our research we’ve found there are a lot of women out there who have the money to spend but don’t know how to spend it or don’t have the confidence to spend it.”
The shop is on Lisburn Road, home to a number of other indies including Cubana and Hugo Thomas. Gracey said: “We wanted somewhere that had good footfall but we didn’t have to pay through the nose for because a lot of landlords in Belfast aren’t willing to drop their rents.”
A transactional website will also launch in the near future.