Young fashion brand Ben Sherman is launching a concept store for its Plectrum by Ben Sherman sub-brand in conjunction with Leeds contemporary menswear indie Hip.
The 700 sq ft store, next door to Hip’s existing store in the city’s Thornton’s Arcade, will open at the end of this month.
It will stock the full Plectrum by Ben Sherman collection, which launched for autumn 11 and features more directional and contemporary pieces than the mainline. The store name is yet to be decided but is likely to reference both Hip and Plectrum.
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Hip co-owner Everton Campbell said: “[Plectrum] is going to take the brand in a whole new direction and that’s what we found appealing. It is very, very now. “Most people know who Ben Sherman is but I don’t think the brand has had a store in Leeds before, so this will make it a destination.”
Plectrum has 12 stockists, and in the North is currently only available in Selfridges in Manchester and Birmingham.
Ben Sherman chief executive Pan Philippou said the joint venture would boost Plectrum’s limited exposure in the region.