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Bira and Play.com create indie portal

Independent fashion retailers will be able to sell their goods on a new website which went live last week following a collaboration between industry bodies and etailer Play.com.

Myhigh.st has been launched as a platform for small businesses struggling to compete with larger etailers and high street chains.

The site also allows towns to promote their own local shopping areas and drive footfall to independent stores.

It is the result of a co-operation known as Target200 between the British Independent Retailers Association (Bira), Action for Market Towns, The Association of Town and City Management and Play.com.

Retailers can sign up to Myhigh.st by completing an online form. They can then create their own store portfolios which include graphics, Google maps, links to social media and stock control management. There is no joining fee and Bira members pay 5% commission on sales. Non-members pay 10%.

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