Liverpool womenswear indie Boudoir Boutique has grown its retail space more than tenfold by relocating to the city’s indie hub, Cavern Walks.
The premium and young fashion indie, which stocks brands including Arrogant Cat and Manoush, as well as vintage clothes and furniture, has moved from a 350 sq ft store on Mathew Street to the 5,000 sq ft unit in the Cavern Walks arcade, which is also home to designer indie Cricket and kidswear retailer Kids Cavern.
Director Louise Kavanagh, who previously owned four-store young fashion indie Drome, before selling it to Footasylum, said: “Sales have grown by more than 50% each year since we opened and we’d outgrown the original store. My daughter, Amy Louise Keating, wanted to join the business, so we expanded and she joined as buying director.”
The new store has two floors, which will eventually have separate entrances and fascias but will be connected by a central staircase.
The ground floor opened just before Christmas with a premium offer. The lower ground floor is under development and will have its own separate Boudette fascia and a younger, more directional brand mix. It will open next month.
Boudoir Boutique will also launch a transactional website next month.
Kavanagh said the store’s concept could be rolled out across the Northwest, adding: “We would like to open in Manchester and two other cities.”