Chosen by Sophia Abdallah, fashion management student at London College of Fashion
Located just off the bustling shopping streets of Cambridge, this airy, easy-to-browse store provides customers with a small area of luxury. The window displays are always beautiful but also allow passers-by to see inside the Parisian-style store.
The rails display individually chosen vintage dresses, alongside pieces from premium brands such as By Malene Birger, Rützou and American Vintage.
Boudoir Femme’s intimacy and service make it stand out from other high-end boutiques in the area. Staff are friendly and helpful - they pick out possible outfits for shoppers without being pushy and it is clear that they know their stock and customers very well.
The store has chosen its brand mix carefully to suit its market of affluent Cambridge women, and selects pieces from each brand really well. Lingerie, perfume and jewellery ranges provide an affordable option for the large number of students in Cambridge who might also want to take a piece of luxury away with them.
Address 18 King Street, Cambridge
Telephone 01223 323000
Owner Pippa Sandison
Brands include American Vintage, By Malene Birger, Rützou