Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Bright forecast for French Connection and Ted Baker

Ted Baker and French Connection look set for a bumper autumn 11 after indie stockists said customers were buying trusted brands in uncertain times.

Last week, premium brand and retailer Ted Baker said its wholesale division in the UK and Europe in the year to January 29 outperformed its retail arm, with sales up 13.1% to £30.7m.

Forward orders for spring 11 at French Connection, which increased wholesale sales by 11% to £36.1m during the year to January 31, were ahead of equivalent orders last year by 15%. Early indications suggest a similar increase for autumn 11.

Paul Woods, owner of young fashion indie Encore in Crosby, Liverpool, said the brands were “ticking all the boxes”. He added: “Overall we’ve had a great season with them. They offer customers - in a time of recession - good value for money. They are brands people can trust. People are willing to pay a bit more in order to get the quality.”

Victoria Sykes, co-owner of young fashion indie Demolition in Oldham, said both brands consistently performed well and attributed the performance to “the fact they’ve got a retail presence. They are seeing the trends that we see and are quite responsive about it”.

Readers' comments (1)

  • French Connection have benefited from keeping their prices competitive with relatively simple designs, therefore stealing sales from the shaky Peter Werth and the demise of Full Circle.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.