Ted Baker and French Connection look set for a bumper autumn 11 after indie stockists said customers were buying trusted brands in uncertain times.
Last week, premium brand and retailer Ted Baker said its wholesale division in the UK and Europe in the year to January 29 outperformed its retail arm, with sales up 13.1% to £30.7m.
Forward orders for spring 11 at French Connection, which increased wholesale sales by 11% to £36.1m during the year to January 31, were ahead of equivalent orders last year by 15%. Early indications suggest a similar increase for autumn 11.
Paul Woods, owner of young fashion indie Encore in Crosby, Liverpool, said the brands were “ticking all the boxes”. He added: “Overall we’ve had a great season with them. They offer customers - in a time of recession - good value for money. They are brands people can trust. People are willing to pay a bit more in order to get the quality.”
Victoria Sykes, co-owner of young fashion indie Demolition in Oldham, said both brands consistently performed well and attributed the performance to “the fact they’ve got a retail presence. They are seeing the trends that we see and are quite responsive about it”.