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Brights and furs tempt buyers for autumn 14

Womenswear buyers are backing bright colours and fur for autumn 14, with many optimistic about the season ahead.

Womenswear independents highlighted the kaleidoscope of colour on offer as particularly commercial, with some even increasing their budgets to take advantage of the ranges. Outerwear in vivid shades of pink and blue, as seen on the catwalks, was a favourite.

Pippa Sandison, owner of contemporary womenswear indie Boudoir Femme in Cambridge, said: “[Buying] has been great and there are so many lovely coats. [Danish brand] Ganni has done the most beautiful wrap coat and there are lots of hues of pink across collections. I’ve seen a lot of deep green-blue and there’s the usual parade of plums but it’s great to have such a wide collection of colours for autumn.

“I’m quietly confident. The collections are lovely and autumn is always so easy to sell. People are always willing to buy knitwear and outerwear.”

Claire Wright, director of womenswear indie Stripes in Worcester, also highlighted coats, with pink shades a particular hit. She said: “We are really optimistic [about autumn 14], particularly with regards to colour and print. I think these will tempt people to buy because if they see a strong print or colour then they have to have it – more so than with other products.”

Mimi Noor, owner of the eponymous women’s premium casualwear boutique in Bath, has increased her autumn 14 budget following a positive January and February “Things are definitely picking up,” she said.

Keith Ewing, owner of Number Eight in Stirling, Scotland, said he was introducing premium outerwear brand Canada Goose from autumn 14, as the lifestyle indie looks to benefit from the fur trend.

“A lot of the ranges we looked at had fur,” he said. “There are a lot of fur hoods and fur trimmings are now becoming more of a feature rather than just a little touch.”

Sara Eresen, co-owner of London premium womenswear store Harvest, echoed this. “We’ve done real fur for the last few seasons and it has sold really well,” she said

Readers' comments (2)

  • Shame on those buying and stocking fur! Take a look at how these animals are kept and killed.

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  • I agree. My customers would have my guts for garters if I stocked fur! Faux unfortunately still isn't a real alternative.

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