Indies in the Calderdale area of West Yorkshire are being urged to “pull together, rather than battling each other”, as part of an initiative to promote shopping locally.
Tony Murray, sales development manager at department store Harveys of Halifax, is spearheading the drive to encourage locals to spend in the Calderdale area rather than shopping further afield.
Harveys was the venue for last week’s launch of the campaign, which has the strapline ‘Totally Locally’. Murray said: “We’re the largest independent store in the area, so there was a natural link between us and the campaign. About 65% of what we sell is clothing and we wanted to tell people that we do stock the big German brands, but we also carry local ones as well. By doing this we hope to attract new customers.”
He said that following the campaign launch, a decision had been taken to stock locally produced ethical clothing brand Makepeace, which offers a range of womenswear aimed at fashion-conscious 20- to 40-year-olds.
Harveys also stocks womenswear brands including Passport and Gerry Weber.