Cardiff-based young fashion retailer Pavilion Clothing is to close its doors at the end of July after 29 years of trading.
It is unclear why Pavilion Clothing, which largely stocks menswear but offers a few womenswear categories, is to shut up shop. Its business manager, Stephen Afia, said it was down to a “mixture of everything”.
The retailer is currently running a closing down sale on its website. Pavilion Clothing stocks brands such as Barbour, Edwin, Gant and Native Youth.
Peter Colley opened Pavilion Clothing in 1986, trading from a shop in the High Street Arcade before moving to its current premises at 3 Wharton Street after a few years.
Colley also runs Shop Rugby, a specialist rugby shop stocking brands such as Under Armour, Canterbury and Adidas, through Pavilion Clothing’s parent company Hacker.
It is thought that Shop Rugby, also in Cardiff, will continue to trade. Colley was unavailable for comment as Drapers went to press.
One brand account manager who used to work with the retailer said he was saddened by the news.
“The guys at Pavilion are true gentlemen, I thoroughly enjoyed working with them. I’m sad to see another strong independent go.”
He added that independents in Cardiff’s city centre had faced increased competition from multiples such as John Lewis and House of Fraser.