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Cavendish Exclusive Menswear, Northwood

Chosen by Sach Kukadia, buying director of etailer Secretsales.com

As the name suggests, this store demonstrates exclusivity, from its immaculately dressed windows to the interior design, which conveys luxury and marries well with the brands it represents.

It is really important for independents to educate consumers about the brands they stock and Cavendish does this very well. The brands have been carefully selected to position the store at a higher end of the market than the local competition.

The brands combine casual and formal categories such as Brioni, Corneliani and Mazzarelli, and browsing customers get to see a wide selection of products from these Italian fashion houses.

The store has a friendly and relaxed ambience that sets you at ease. Cavendish is strategically positioned in an affluent area to capture customers looking for quality and distinction. The merchandising of the store is excellent and, when partnered with its location and market positioning, this contributes to the store’s appeal.

  • Address 10 Clive Parade, Northwood, Middlesex
  • Telephone 01923 832244
  • Owner Darrell Robinson
  • Brands include Brioni, John Smedley, Marini, Thora Walton

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