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Charlotte Wilkie

Co-owner of kidswear indie Charlie Barley in Brighton. Brands include Aunty Ollie, Beauty & the Bib, D&G Junior, DanDino, Kidorable, Me Too, No Added Sugar

How has your winter Sale gone compared with last year? Not too dissimilar. This year we went into Sale at 20% off and then 40% off. We haven’t got masses of stuff left. Last year we went straight in with 40% discounts. The weather has meant people aren’t interested in summer clothes yet.

Which products sold well during the Sale? Mittens, winter coats - and we’ve sold a lot of jelly shoes. People are repeat-buying.

Which brands do you anticipate will be strong this spring? I think Boboli and Molo

will sell well. And Original Penguin has recently introduced kidswear, so I think that will do well.

What are your biggest concerns regarding trade this year? It’s going to be another tough year. We are trying to keep costs low - suppliers have become a lot more demanding during the recession and ask for cash upfront. We also have to compete with internet retailers - people are more price-savvy and are spending less.

Would you like to feature in View from the shopfloor? Email eve.oxberry@emap.com

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