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Charlotte Wilkie

Co-owner of kidswear indie Charlie Barley in Brighton

Brands include Bugzz Kids Stuff, DanDino, Molo, No Added Sugar

How is trade at the moment?

The whole year has been tough. People are very cautious.

What products are selling well?

We’ve introduced cheaper lines, which have performed really well. For example, we have rain ponchos for about £6.99 from Bugzz Kid Stuff, and products at lower price points such as activity aprons. Also rainwear, macs and wellies are selling well so we’ll increase those ranges.

What are the major challenges you face next year?

It’s going to be a tough year. Suppliers are becoming more demanding. I had a letter through saying my bill was due - just two days after the 30 days in which it was supposed to be paid. Suppliers are getting tighter - some want payment up front now.

How is your website performing?

Sales are steady. I’ve noticed that more people are looking at the site first before they come into the store. I’ve just been reoptimising the site so people find it when searching for key terms.

Want to feature in View from the shopfloor? Email katherine.rushton@emap.com

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