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Close-Up preview: Q&A with Psyche chief executive Steve Cochrane

Drapers gives you an exclusive sneak peak of our Close-Up interview with Middleborough indie Psyche’s chief executive Steve Cochrane, ahead of the full interview in this weekend’s edition.

Q: Which retailers do you admire?

I really have a lot of respect for Matches and what it has done. I think it has nailed the internet very well. Also Jules B is good. Those are the two standout retailers that seem to be going for it.

Q: How are things going online for you?

The website re-launched a few months ago in April and sales are loads up on last year. It’s doing well, but there has been so much money spent on it and its taking longer for the return on investment than I was hoping.

Q: Have you always placed a strong focus online?

It didn’t provide a fast enough return on investment in the very early days of dial-up modem and it really frustrated me, so I put it on the back burner. I was then overtaken massively by loads of our competitors, but we’re gaining ground once again. In the last two to three years we’ve really taken it seriously. We’ve got a big team on there now.

Q: How does bricks and mortar compare to online?

We must work even harder now because the internet is so amazing and it is so easy to shop on your phone. Shops have got to be a fun leisure place to come to, it’s got to have that exciting retail theatre, and be a lovely experience. It’s a bit of a hurdle to get in your car and find parking.

Q: How are you feeling about Christmas this year?

I’m optimistic, excited and can’t wait. As long as we continue to go the way we’ve been going it will be great. The shop looks amazing.

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