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Club JJ

Chosen by Jarrod Clarke, brand manager at young fashion brand Nickelson

I’ve been visiting menswear boutique Club JJ for the past 10 years and aside from the clothing, the reason I keep going back is due to the shopping experience.

There is always a friendly, laid-back atmosphere and everyone seems welcome to come and browse, elements I think are key to attracting men into a retail space.

Also, from a male shopper’s point of a view, you never feel like you are being pushed for a sale, whether you are there to buy or look around. You’re more likely to talk about the football results than making a sale, which makes a nice change from some multiples that don’t seem interested in engaging with you.

To date the brand mix is just right for its position and reflects the local buying habits, including Franklin & Marshall, Firetrap, Superdry, G-Star, Money, Ted Baker, Nickelson, Diesel and Cruyff Classics footwear. The store always buys some tricky pieces for the more fashionable lad wanting to try something more adventurous. The staff know their product and can talk in detail about it.

Address 372-374 Barking Road, Plaistow, London, E13 8HL

Telephone 020 7474 1210

Owner Salim Kidiya

Brands include Firetrap, Franklin & Marshall, G-Star, Superdry, Ted Baker

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