The former head of retail at York premium indie Sarah Coggles has joined new York premium womenswear indie Siamo as it plots rapid expansion.
Kate Inston started at Siamo on Monday as head of retail, and will focus on marketing and merchandising opportunities. She had spent seven years at Sarah Coggles.
Siamo fashion director Sally Heale said Inston would bring “local retail and fashion expertise” to the business, which aims to offer a one-stop shopping emporium for women aged over 30. She added: “She is really going to help us further understand the needs of the York woman.”
The 4,000 sq ft Siamo store opened on Clifford Street in York in time for the Easter weekend, and has been self-funded by owners Sharon Harrison and Amanda Cannings.
Heale said: “We have been trading really well so far. People seem to love the concept.
We are having lots of repeat custom from locals, as well as a healthy interest from the tourist trade.”
Heale said the team planned to open a second store next year in a location yet to be confirmed, with a further three scheduled. No definite timings have been settled.
Alongside the clothing selection - which hosts emerging brands such as Wilbur & Gussie, Phoebe Coleman and Comfort Station, as well as those that are more established, including Diane von Furstenberg, DKNY, Chloé and Vanessa Bruno - the store also features a blow-dry bar, a nail spa and a cafe.
Heale said Siamo would focus on creating a community feel with events such as wine tasting and designer parties. She added: “People can go in and have a coffee and not feel as though they have to buy a Preen dress or a DVF scarf.”
Heale said she was keen to bring new brands to York and so had looked at the brand mix in both Sarah Coggles and nearby department store Fenwick before deciding which brands to buy in.