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Contemporary Footwear Indicator, February 28 2015

What’s selling now in the world of contemporary footwear?

Women’s

Simon Marsh Owner of Rift in Chiswick, west London

“Our bestsellers include Softinos’ high-cut trainer boots (£90), black Vagabond lace-up boots (£65) and
our in-house Rift Shoes suede loafers (about £65). Our Sale started on Boxing Day and will offer discounts of 50% to 60% store-wide until the end of February, which has helped business grow compared with this time last year.”

Dorian Holmes Co-owner of Skintrade in Newport, Isle of Wight


“Nike skateboarding trainers (£90) and canvas trainers from Converse (£45) and Vans (£47) are in demand. We seldom introduce a new brand to the store because we’re satisfied with the selection, but our latest new launch for autumn 14 was Oxygen’s Rhone (around £100), which is a tall, flat biker-style boot.”

Matthew Cable Owner of Nautilus in St Peter Port, Guernsey

“We’re seeing a lot of demand for Fly London’s mid-calf boots (£70), Unisa ankle boots (£90) and Armani Exchange classic boots (around £90). We’re in between seasons at the moment and just receiving our spring 15 stock, including Fly London, which is expected next week.”

Jane Lord Manager of Javelin in Bury St Edmunds, Suffolk

“Our top sellers include Hudson’s flat ankle boots (£149.99), Ugg suede classic mid boots (£160) and Unisa pumps and wedges (both about £115). We introduce a new brand each season as our customers are quite adaptable to fresh styles. Ankle boots (£85) from London-based Cara are the latest addition for spring 15.”

Levi De Belgeonne Manager of Dogfish in Norwich

“Nike Flyknit chukka trainers in green (£130), New Balance suede trainers (£115) and Adidas running shoes (£145) are all proving popular. We’ve been on Sale since Christmas, which will continue until the end of February, with discounts of up to 50% off autumn 14 footwear.”

Elaine Nickson Manager of Du Barry in Topsham, Exeter

“Tamaris sandals (£40) and dress shoes (£60) are selling well, along with Cefalu wedges (£65) and Ellie Dickins casual summer espadrilles (£35 to £60) are all selling strongly. Ellie Dickins is our latest addition for spring 15 and already a bestseller. Our customers adapt to new brands quickly, perhaps because of the trust we’ve earned as a business.”

Katie Blundell Owner of Unique Feet in Buxton, Derbyshire

“In the colder weather Ugg sheepskin boots (£150), Hunter wellies (£89) and H by Hudson low leather ankle boots with buckles (£160) are performing well. We introduce new brands every season, with Italian footwear brand Mjus’ spring 15 collection being the latest in store (around £130).”

Men’s

Luke Dennison Owner of Ashes Menswear in Bournemouth

“Justin Reece lace-up brogues (£90) and Lacuzzo oxblood pointed brogues (£149) sell well. The high street is drowning in brown shoes, so we like to offer alternative Paolo Vandini oxblood and blue brogues (£90). Justin Reece’s collection was our latest launch in spring 14 and has remained our biggest seller.”

Andrew Stephens Owner of Hawkes Clothing in Torquay

“Trading is slow because Christmas spending has ended and people have other expenses to pay for such as summer holidays. Anatomic Gel comfort brogues (£120 to £150) and Ikon slip-on shoes (£60 to £70) are great sellers. We like to stick with the same brands as they do well every season, like Anatomic derbys (£150).”

Mark Edwards Director of Prego in Shrewsbury

“Our three bestsellers are Jeffery-West pointed brogues (£215 to £250), J Shoes leather brogues (£120) and CAT Footwear boots (£80 to £120). We introduce new brands at the start of each season and our latest was Skechers deluxe trainers (£50 to £80) for autumn 14. For spring 15 we are introducing Pantofola d’Oro leather trainers (£90 to £100). Trading is up from last year as our customers are willing to spend more on a quality pair of shoes.”

Brian Echlin Menswear manager at Psyche in Middlesbrough

“A website is the window to any shop - without it, our sales would be halved. Most of our customers buyonline as it is more convenient. We launched the website in 1997. Hugo Boss trainers (£180), Polo Ralph Lauren canvas shoes (£80 to £90) and Hudson brogues (£110) sell the best. Our latest addition for autumn 14 was Pretty Green desert boots (£100).”

John McGee Manager of Changes in Middlesbrough

“February is quieter for us because the Christmas trading period is over, but in December sales were up 5% on 2013. We introduced Justin Reece brogues (£90) for spring 14 and ever since they have been a greatseller. Brogues from Loake (£100 to £200) and Paolo Vandini (£90) also sell quickly.”

Mark Read Owner of Reads Footwear in Hull

“We’re not introducing any new brands for spring 15 because we’re happy with those we stock, such as Barker brogues (£100 to £250), which are new for autumn 14. English brands are our main focus, like our own label Reads’ semi-brogue (£260 to £330), a Loake leather brogue (£100 to £230) and Cheaney brogue (£300), which all sell equally well.”

Jonny Santos Manager of Intro in Manchester

“Goodwin Smith brogues (£95) and Android Homme trainers (£150 to £200) sell well. Oill lightweight running shoes (£65) are also popular. We introduce new brands in October for autumn and April for spring. New for spring 15 is trainer brand Article No’s sporty hi-top basketball trainer (£200).”

Benjamin Geach Manager of Solid Gold in Llanelli, Carmarthenshire

“Trading is good, but we usually cut back on buying around this time of the year to save our budget, because we are between seasons so we wait till the weather starts to pick up. Fred Perry casual trainers (£60 to £70) and Ikon boots and brogues (£65) sell well, as do Gucinari formal pointed shoes (£70 to £75).”

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