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Contemporary Footwear Indicator, July 4 2015

What’s selling now at contemporary footwear independents.


Andy Ashman, buyer at Javelin in Bury St Edmunds, Suffolk

“Alpe’s metallic ankle boot (£99) has done well this spring 15, while Cara’s summer espadrille (£80-£90) has flown out the door, with shades of mustard and tan proving particularly popular. Victoria Plimsolls’ Dora no-laces plimsoll (£35) has also been in demand. Maintaining customer loyalty is important to us, so we offer a Javelin loyalty card which shoppers use to collect points and recieve vouchers. We also send out emails to keep customers informed about the latest Sales.”                                                                                                                                                 

Lin Stearn, owner of Zig Zag Shoes in Chichester, West Suffolk

“Classic Toms (£34.99) have remained popular in navy, while Rocket Dog’s diamante flip-flop range (£19.99) has been a summer hit in black and white. Customers are also loving FitFlop’s Lulu style in tan, beige and black (£49.99). Launched for spring 15, Inuovo has also satisfied customers, with its on-trend thick-sole strappy sandals (£44.99).”

Sarah Holmes, owner of Skintrade in Newport, Isle of Wight 

“Classic low Converse (£45) in white are still popular for spring 15. All black mono Vans trainers (£47) and Toms’ canvas slip-ons in pink icing (£35) have also been in demand. The poor weather has affected canvas and flip-flop sales and we’re finding items priced £50 and under are working best. We’ve found customers prefer impulse buys to splurges.”

Amber Holderway-Brown, shoe department manager at Monty Smith in Cheltenham, Gloucestershire

“Ruby Shoo heels (£39.99) have been popular in a variety of patterns. Fly London’s chunky wedge sandals (£75) in tan and Hudson’s flat buckled sandal (£75) in silver are also working well this season. The market has struggled as the warm weather has arrived late and some people are still wearing boots.”

Gwen Wallace, manager of Nautilus in Guernsey

“French Connection’s silver and black wedge sandals (£77) have been on trend, as have Marella’s flat pumps (£100) in pale blue or dusky pink. Betsy’s buckled tan sandal (£39) and Fly London’s cobalt blue slingback sandals (£75) have also been big sellers.”

Katie Blundell, owner of Unique Feet in Buxton, Derbyshire

“Birkenstock’s Gizeh style has sold well (£65), as have the brand’s platform styles from the Papilio range (£65). Black is still the leading colour, although yellow Birkenstocks have also sold well this season. Fly London’s Tram wedge sandal (£80) and Spanish brand El Naturalista’s taupe and black ballet shoes (£70) have also been successful styles.”

Simon Marsh, manager of Rift in Chiswick, west London           

“It seems to have been a rollercoaster of a season, with no specific sell-out fashion trend. Our Birkenstock selection has worked well, particularly the Arizona (£55) and the Mayari (£55). Art sandals have been popular in brighter colours, while Superga trainers have also been a hit in rose gold, silver and leopard.”


Steve English, owner of Cooshti in Bristol

“Nike’s Huarache trainers (£89) have been in demand this spring 15 season, along with Adidas Zx 8000 Boost (£99) in black. Asics’ Gel Lyte V style (£115) has also been popular.”

Andrew Scott, buying director at Infinities in Altrincham, Cheshire

“Our top-selling Adidas style has been the Superstar trainer (£61.95), although the Los Angeles style (£66.95) has also been well received. The Lazelle style trainer from Y-3 (£210) has been in demand, while Nike’s Air Max 1 Ultra Moire (£105) in triple white has been another strong seller. Social media like Facebook, Instagram and Twitter, as well as our click-and-collect service, are important ways to maintain strong customer relations.”

Darren Spencer, owner of Jazz Clothing in Grimsby, Lincolnshire

“This spring 15 classic Fred Perry white trainers (£69) have continued to sell well, as have Nicholas Deakins’ boat shoe in tan and blue (£65). Customers are responding well to Toms’ premium range, with the label’s tan leather brogue (£79) selling exceptionally well.”

Dan Jackson, manager of Aspecto in the Arndale Centre, Manchester

“Adidas’ black and yellow Hamburgs (£55) are selling well, along with Y-3’s black mesh trainers (£170). Barbour’s desert boots (£105) and brogues (£80) offer something a bit more formal and both styles have been well received.”

Philip Curtis, manager of Coneys in Boston, Lincolnshire

“Barker’s tan and brown McClean brogue (£200) has been popular this season, along with Hugo Boss’ blue suede lace-up casual shoe (£280). Leather brogues from Ted Baker (£125) have been in demand, along with Lacoste’s smart white trainers (£70).”

Mitch Skilton, manager of Natterjacks in Kingston-Upon-Thames, Surrey

“The Gel Lyte 3 trainer from Asics (£91.99) is popular, in particular white and black versions. Clarks represented the ‘return of the classic’, with the Wallabee (£89.99) thick sole shoe and desert boot in cola suede or brown tumbled leather. The New Balance C Series (£89.99) in shades of navy and black have also done well.”

Tony Stuckes, director of Menswear at John Anthony in Bristol

“Filling Pieces’ mid-top leather trainer (£130-£200) has been in demand this spring 15, along with black Armani trainers (£95). Grenson’s traditional brogues have sold well in the Stanley (£200) and Matthew (£200) styles.”

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