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Contemporary Indicator, February 14 2015

What’s selling now in the world of contemporary fashion?

Women’s

Elaine Black Co-owner of Tom Hughes in Narberth, Carmarthen

“Seasalt rainwear (£120 to £155) and tops (£20 to £45) are strong sellers, as well as print tunics by White Stuff (£25 to £49.95) and dresses from The Masai Clothing Company (£55 to £105). We introduce new brands every season for added variety. For spring 15, we introduced T-shirts (£25) from casualwear brand Brakeburn.”

Simon Powell Owner of Brilliant Disguise in Stroud, Gloucestershire

“Trading is down 0.6% on this time last year, as the colder weather is affecting sales of our new spring lines. However, on a week-by-week basis we’re not seeing a dramatic decline. Knitted jumpers are the most popular garment in styles from Seasalt (£50 to £60), Superdry (£40 to £45) and Vero Moda (£15 to £30).”

Jane DavidsoN Manager of Nicholsons in Holt, Norfolk

“We have chosen to focus on our core customer, stocking 15 different designers who have a similar casual but creative style. The Masai Clothing Company tunics are popular (£90), along with relaxed trousers from Oska (£170). We’ve also seen great interest in oversized feminine dresses from Sahara (£150). For spring 15 we’ve invested in Belgian brand Myrine (£30 to £200).”

Amanda Bulgin Owner of Tallulah Blu in Felsted, Essex

“Since opening in October 2014, we’ve stocked Marie Sixtine, Religion, Asquith and Unreal Fur. For spring 15 we introduced Marie Sixtine’s new collection (£60 to £95), alongside Uzurii flip-flops (£75) and beach bags (£120). Our bestsellers are Religion dresses (£75 to £95) and Suzie Lee knitwear (£45 to £75).

Peter Shelley Owner of Shelley’s of Stow, Gloucestershire

“Brax jeans are popular (£99) and Magee women’s tweed jackets (£350) are in demand. James Lakeland winter coats (£250) have sold well too. Every 18 months we invest in new brands. Our latest for autumn 14 was Brax, which ranges from £80 to £180.”

Claire O’Connor Owner of Saretta in Dungannon, County Tyrone

“Trading has improved since last year because the good weather has helped to increase footfall. Knitwear is selling remarkably well, in particular jumpers from Noa Noa (£120) and Part Two (£70). Hoss Intropia casual coats (£200 to £300) are also very popular.”

Sophie Draper Owner of Sofika’s in Lyndhurst, Hampshire

“Compared to last year the weather in January is a lot warmer, meaning layered styles are popular with our customer, so we’ve been selling a lot of tops. Trading has been helped by the popularity of Yest tops (£35). Great Plains dresses are always popular (£60 to £80), along with jumpers by Fransa (£28 to £45).”

Men’s

Gary Tillott Manager at Goddards of King’s Lynn, Norfolk

“We are 7% ahead of trading compared with this time last year, because of our good sales over Christmas. Our current bestsellers are shirts from Boss Black (£99) and Ted Baker (£70), as well as Ralph Lauren knitwear (£110).”

Ryan Johnson Owner of Woods Designer Clothing in Maidstone, Kent

“Our customers take a while to warm up to new brands, but it’s important we introduce them, like the Matchless collection of varsity jackets (£155) and casual jackets (£199) we launched for autumn 14. Boss Orange shirts (£100), J Brand jeans (£190) and John White shoes (£120 to £160) are in demand at the moment.”

Bob Kennedy Director of Porters in Harrogate, North Yorkshire

“Our bestsellers include Belstaff jackets (around £450), Nudie denim jeans (£79) and Scotch & Soda casual shirts (£89). We try to introduce at least one new brand every two seasons, because I’m trying to curate a good brand portfolio. For spring 15 we introduced Farah Vintage (£25 to £75).”

Jerry Weinstein Manager at Woodies in Brighton

“We are experiencing demand for Boss Green jumpers (£120), a J Lindeberg quilted jersey jacket (£110) and Paul & Shark knitwear in dark shades (£300). We introduce a new brand each season, such as Hackett jackets and blazers (£450), which we stocked for autumn 14. The collection has received a positive response so far.”

Rupert Adams Owner of Real Clothing in Southwell, Nottinghamshire

“Barbour jackets (£199) are selling well since the weather has started to get worse recently. We are also seeing strong demand for Polo Ralph Lauren knitwear (£85 to £99) and Fred Perry polo shirts (£55). Our customers tend to shop more over the festive season, which was boosted by introducing our Sale on December 27. The Sale is still ongoing with discounts of 30% to 50%.”

Terry Foster Owner of Casanova in Carlisle

“Gant jackets (£350), Paul & Shark knitwear (around £250) and Lacoste long-sleeved polo shirts (£90) are selling strongly. We’re between seasons at the moment, although the spring 15 stock arrived this week. It’s been pretty quiet,
but we’re steady nonetheless.”

Liz Long Co-owner of Robert Ashworth in Reigate, Surrey

“Our top three contenders are Barbour casual shirts (£55), Boss Orange casual trousers (£119) and Boss Orange casual shirts (£95). Spring 15 jackets from Ted Baker (£127) and Barbour (£110) have just arrived in store.”

John Stephen Robbens Director at Mewes Menswear in Ascot, Berkshire

“Eton formal shirts (£80 to £150) and casual shirts (£100) and Paul & Shark knitwear (£400) are our bestsellers. The market is going well because we offer a good selection of winterwear, which caters to our target audience.”

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