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Contemporary Indicator, May 9 2015

What’s selling now at contemporary independents around the country

Womenswear

Kassie Le Marchand, owner of Fleur in Aldeburgh, Suffolk

“Knee-length linen dresses from Part Two (£89) and Sandwich (£99) have been strong sellers. Intown has been a hugely popular brand this spring, especially its basic short-sleeved T-shirts (£19.50). Part Two cropped trousers (£50 to £60) are also selling well. We’re by the seaside so the lovely weather has increased our footfall.”

Karen Sinclair Foley, buyer at Curve in Aylesbury, Buckinghamshire

“Simple linen tops from Charli (£65) and Majestic (£80) have been selling really well. Denim has been a good category for us, particularly AG Jeans (£120 to £160). For spring 15 we introduced the Beth & Tracie beachwear range (£55 to £130), which is in demand as our customers tend to go on holiday in late spring.”

Nicola Scott, owner of Paper Doll in York

“Maison Scotch jeans (£110) and basic blouses (£70) are our bestselling items. Dresses and kimonos (£30) from Kiss the Sky have been selling strongly as the weather has warmed up. This spring we introduced English Girl dresses. The high-necked paisley-print Boogie Box dress (£70) is a particular favourite.”

Anna Lisle, co-owner of Terracotta in Rugby, Warwickshire

“We offer a small selection of Indi & Cold jeans (£99), which are always popular. Isabel de Pedro dresses (£45 to £150) and tops from Great Plains (£25 to £86) are doing well. For spring 15 we introduced Prey of London. Its geometric multicoloured jersey T-shirts (£69) are popular with customers of all ages.”

Denise Green, womenswear and lingerie buyer at Jarrold in Norwich

Customers have been looking for affordable dresses they can wear now and also take on holiday. Joules simple cotton dresses (£30 to £70) have been sought after. Bitte Kai Rand longer-length linen jackets (£199) and dresses (£159) are very popular, while Gant is a regular bestseller, particularly its stretch shirts (£85).”

Roberta Jacklin, owner of Agatha in Lincoln

“Dresses have been selling really well, especially brighter colours and prints. Ted Baker dresses (£130 to £190) are popular for weddings, while Part Two’s floral tunics (£100) offer a casual alternative. Our bestselling dress is the Patrice lace dress from InWear (£130) in gunmetal grey and iris blue.”

Valerie Read, buyer at Jessica in Fordingbridge, Hampshire

“Casualwear has been trading really well, particularly studded T-shirts (£39) and cut-off denim jeans (£59 to £65) from Marble. Karen Cole is really popular for dresses, particularly the lace (£185) and jersey (£125) styles. We are carrying a small selection of nautical tops from French brand Thalassa (£35 to £39), which are selling strongly.”

Emma Fletcher, assistant buyer at Cavells in Oakham, Rutland

“Since introducing Bitte Kai Rand for spring 15 its mirror-print blouse (£99) and silk tunic dress (£258) have been incredibly popular. Light linen garments from 120% Lino (£120 to £300) are favourites for summer holidays. Our most popular denim style is the Riley boyfriend jean by DL1961 in faded indigo (£167).”

Menswear

Cole Harley, manager of Woodies in Brighton

“Without Prejudice has been trading extremely well for us, particularly its smarter shirts (£75 to £110). Our customers are also responding really well to our Woodies own brand unstructured cotton blend jackets (£250 to £350) and quirky suede loafers (£200).”

David Warwick, director of Warwicks of Wellingborough, Northamptonshire

“Casualwear is proving popular, especially Fynch-Hatton short-sleeved shirts (£65) and knitwear (£65 to £69). Crew Clothing polo shirts (£40) and Meyer denim (£79 to £89) are our top sellers. For spring 15 we’ve also introduced Digel jackets (£199), which have received a really strong response.”

Richard Town, owner of Raymond Town in Saltaire, West Yorkshire

“Polo shirts are selling very well for us, particularly from Giordano (£65 to £75). For a smarter spring look, casual trousers by Meyer (£90 to £100) and lighter summer shirts from Remus Uomo (£50 to £55) are popular. Trade is on par with last year, although it was a bit slow up till Easter due to low footfall in our area.”

John Footitt, buyer at Lester Bowden in Epsom, Surrey

“State of Art shirts (£75 to £80) are selling strongly, alongside Santinelli light linen jackets (£175 to £225). We’ve found Magee is shifting to a more contemporary style with its lighter-weight tweed suits featuring suede details (£575). Our more established Magee customers are enjoying the modern interpretation and it is also appealing to a younger customer.”

Jane Davison, manager of Barkers in Northallerton, North Yorkshire

“Our customers enjoy buying into a lifestyle collection. This has been proven by the popularity of the Barbour International and Barbour Steve McQueen collections. The Elmfield wax jacket (£219) and Steve McQueen Icon print T-shirt (£39.99) are popular. Gant is always in demand, particularly the long-sleeved cotton V-neck knitwear (£89). Our customers are investing in slimmer, more fashion-conscious silhouettes.”

Steve Robson, owner of Visual Impact in Newport, Isle of Wight

“Fred Perry cotton knit polos (£70) in bright reds and blues are selling well. Native Youth casual sweatshirts (£40) and T-shirts (£22.50) appeal to our younger customers due to the good price point. This season we have also introduced Marshall Artist, which has some simple but good quality pieces like its lightweight cotton worker jacket (£95).”

Paul Stocks, owner of Keith James Menswear in Horsforth, Leeds

“Our recent shop refit has brought in some younger customers after we replaced the older, stuffier design with a cleaner, more contemporary look. However, our brands have remained the same. Tops have been selling really well across the board from Gant casual shirts (£80 to £95) to formal shirts by Eton (£120 to £140). Fynch-Hatton is a top-performing brand, in particular its short-sleeved shirts (£60).”

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