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Contemporary Indicator, October 4 2014

What’s selling now in the world of Contemporary fashion?



Sarah Simcock Owner of Caramel Clothing in Honiton, Devon

“We’re having an amazing September, as despite mild weather our autumn 14 stock is proving popular. We are trading 30% up on last year, which is largely due to having the right balance between smart and casual dresses, trousers and coats. We’ve also generated publicity by being a Drapers Independents Awards finalist in the Womenswear Independent of the Year category. Our bestsellers are White Stuff, in particular the Kilmory dress (£55), and stylish tops from Sandwich (£59). The Great Plains zip-detail coat (£140) is another great seller.”

Dean Taylor Online manager at Steranko in West Didsbury, Manchester

“Our top-selling brands at the moment are Nümph for tops, especially with vintage prints (£20). Great Plains classic dresses (£40) are also proving extremely popular.”

Louise Wright Owner of Farrago in Heathfield, East Sussex

“The warmer climate means the consumer is not shopping the autumn 14 collection, so heavy autumn coats and knitwear are proving hard to
shift. White Stuff is dominating sales, particularly for jersey shirts (£30) and skirts (£40). Great Plains knitwear
(£35 to £75) is also impressing.”

Tiffany Ross Buyer at Cavells in Oakham, Rutland

“Maison Scotch is currently our top seller. Its printed jersey tops are popular (£59). Additionally, Superdry women’s sport T-shirts (£34.99) are selling particularly strongly. We’ve also had great success with Ottod’Ame knitwear (£119), a brand we introduced for autumn 14.”

Kassie Le Marchand Floor manager of Fleur in Aldeburgh, Suffolk

“Our bestsellers cross a wide price range. We’ve had success with Sandwich trousers, costing between £35 and £115. Another in-demand brand is Intown. Its cord trousers in particular are extremely popular (£66).”

Wendy Pedrick Owner of Cocoa in Kingsbridge, Devon

“Overall trade is the same as this time last year, which we put down to being an established store with a wide customer base ranging from 20 to 50-year-olds, who appreciate the style of our specific brands. Our bestselling items are tops by Sandwich (£59), French Connection (£40) and Great Plains (£40).”

Nicola Scott Owner of Bunty & Co in Pocklington, York

“Trading is challenging due to the uncertain economy, which is having an effect on footfall. Nevertheless, our top-selling items are knitwear by Ichi (£28 to £59) and Maison Scotch, which has a higher price point at over £100.”

Sheila Burton Owner of Anna Perena in Glossop, Derbyshire

“Performance has improved with the introduction of our autumn 14 collections, with knitwear from The Masai Clothing Company (£75.50) selling especially strongly. Tunics by Masai (£75), Intown (£65) and Capri (£65) are also in demand.”



Rupert Adams Owner of Real Clothing in West Bridgford, Nottingham

“Recent economic positivity across the country in general has resulted in sales increases. We also think the styles we’ve bought into this season fit our customers’ tastes better, as we’ve focused on classic, contemporary brands such as Polo Ralph Lauren. Bestsellers are Fred Perry polo shirts (£55) and Polo Ralph Lauren shirts (£85). For autumn 14 we’ve introduced Elvine coats (£220 to £349).”

Philip Curtis Manager of Coneys in Boston, Lincolnshire

“Boss Black shirts (£100) and jackets (£300) are popular, in line with the trend for smart shirts being worn underneath blazers. We introduce new brands each season - we brought in Duchamp shirts (£110 to £150) for spring 14.”


Rob Evison Manager of Giorgio Reggiani in Derby

“Remus Uomo is very popular for jackets (£225 to £250) and trousers (£60 to £100), while Sand is in demand for jumpers (£125). For autumn 14 we also introduced Fynch-Hatton shirts (£60 to £80).”

Gary Tillott Manager of Goddards in King’s Lynn, Norfolk

“Shirts have been popular this autumn, as in the warm weather people are not buying heavy knits or jackets. Polo Ralph Lauren long-sleeved shirts (£85) and Ted Baker polo shirts (£55) have been the bestsellers. French Connection is new for autumn 14 and customers have responded well to coats (£130 to £150), knitwear (£50 to £75), jeans (£70) and casual shirts (£50).”

Dave Pykett Manager of Brigdens in Derby

“We’re waiting for the weather to get colder as we have a lot of autumn 14 stock. Polo Ralph Lauren shirts (£85) and Gant sweaters (£90) are selling best. We’ve also introduced jumpers (£75) and knitted blazers (£125 to £185) from Wool & Co.”

Trevor Hartley Owner of Hartleys in Guildford, Surrey

“A lot of autumn 14 stock hasn’t been delivered yet. So far Eton shirts (£120 to £130) have been most popular. We’re excited to reintroduce trousers (£110) and jackets (£225) from Bruno Saint Hilaire, because the brand sells well but pulled out of the UK three or four years ago.”

Siobhan Nolan-Farmer Manager of Mr Jones in Swansea

“As we’re four minutes from the coast and the weather is warm, customers are still buying shirts. R2 Westbrook smart casual shirts (£65 to £75) were new for autumn. We find men prefer classic clothing without being too trend-conscious.”

Derek McCormick Manager of Majors in Oswestry, Shropshire

“We’ve reorganised our store and changed the layout for autumn 14, which has made it look fresher and brighter, attracting more customers. People are continuing to buy lighter colours, such as white and baby blue, in cotton fabrics this season. Our most popular shirts are from Gant (£100) and Ted Baker (£65). For autumn 14 we’ve introduced RM Williams polo shirts (£49.95).”

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