Chosen by Rafael Gilston, partner in retail consultancy Geek Brand Consulting
Couverture & The Garbstore are run as two separate stores from the same building. Couverture is on the ground and first floors, and has a wonderfully eclectic mix of vintage toys and homeware alongside kidswear and womenswear. Menswear then enters the mix at The Garbstore on the lower ground floor.
The store is an amazing example of an indie really understanding its target market. There are lots of wealthy people in Notting Hill who have grown out of big-name brands and now want something more discerning and authentic. The Garbstore caters for them with some unusual pieces from Japan, the US and Denmark.
Everything is clearly thought through. For example, it recently created an autumnal cavern for its footwear offer - scattering dried leaves across the floor and shelves. It’s that kind of detail that is so often missed by larger retailers.
Address 188 Kensington Park Road, London W11
Telephone 020 7229 2178
Owners Emily Dyson Paley and Ian Paley
Brandsinclude F-Troupe, Garbstore, Mountain Research, North Sea Clothing, Post Overalls, SeaVees