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Cricket in Liverpool

Chosen by Emma Jones, sales director at premium fashion agent Mirabel Edgedale

The first thing to acknowledge about Cricket is that the owner, Justine Mills, is very much the DNA of her store. She is always there attending to her customers. She’s proactive and her ability to very quickly pick up on new trends enables her to keep customers interested. Having said this, Justine is also very loyal and supportive of agencies and suppliers - she will buy from the same companies time after time.

The brand mix includes a variety of big-name designer brands including Chloé, Stella McCartney, Roberto Cavalli and Christian Louboutin.

However, there is no prejudice against customers who are spending less. You can go in and buy something very affordable or something from a top-end designer collection. Either way, each customer gets the same experience.

The store is usually organised by brand, with each label having its own area. If there is a promotion, then Cricket may dedicate a window to one designer.

Essentials

Address 9 Cavern Walks, Mathew Street, Liverpool

Telephone 0151 227 4645

Owner Justine Mills

Brands include Balenciaga, Chloé, Lanvin, Stella McCartney, Temperley London

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