Menswear retailer Crombie has expanded its made-to-measure tailoring service in an attempt to convince shoppers it can translate the quality of its outerwear through the rest of its collection.
Crombie said it had added bespoke shirting to its offer and launched a full canvas service, which means all pieces of the garment are stitched together rather than glued, in its suit department.
It launched a half canvas, partly stitched service last year. Crombie is the latest retailer to launch a made-to-measure service, with even high street chains attempting to take on traditional tailors. For instance, Moss Bros launched the Moss Bespoke concept in June last year while Reiss is also offering a bespoke suit service.
Crombie head of retail and wholesale Michael Rankine said because it is best known for high-quality coats, it had struggled to attract customers throughout the whole year. He said launching other categories of equally good quality would spur shoppers to make repeat visits.
Rankine said: “We’ve had very positive interest both from present customers and from new customers.”
The retailer, which has three stores in London, Manchester and Edinburgh, offers the made-to-measure service in all three locations.
The suits range from £950 to £1,800 with customers able to choose details including lining, collars, buttons and trouser style. Suits then take between four and six weeks to be produced.
Separately, Crombie will refurbish its flagship store on Conduit Street in London at the end of the year. It will incorporate a larger womenswear section as well as the made-to-measure area. Crombie sells a limited range of women’s outerwear but plans to expand into other categories.