Luxury department store Liberty is planning a new children’s department in February, stocking fashion, accessories, books, furniture, toys and gifts. A Liberty-print kidswear line is expected to follow in summer.
Liberty has not stocked kidswear for six years. Plans are still being finalised but the department is likely to be 1,500 sq ft and situated on the third floor. It will offer French contemporary labels Isabel Marant and Acne, marking both brands’ debut in the kidswear arena.
Other kidswear brands will include Stella McCartney, Lanvin, 3.1 Phillip Lim, Converse, Caramel, Gold Belgium, Miller London, Notify and Little Marc.
Liberty managing director Ed Burstell said: “It’s demand-driven. Kidswear is one of the main things we get asked about in store.”
He added: “We’ll take the same approach as we do with women’s and men’s fashion – an eclectic mix that blurs the line between designer and contemporary – just great product.”