Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Customer demand prompts return of kidswear to Liberty after six-year hiatus

Luxury department store Liberty is planning a new children’s department in February, stocking fashion, accessories, books, furniture, toys and gifts. A Liberty-print kidswear line is expected to follow in summer.

Liberty has not stocked kidswear for six years. Plans are still being finalised but the department is likely to be 1,500 sq ft and situated on the third floor. It will offer French contemporary labels Isabel Marant and Acne, marking both brands’ debut in the kidswear arena.

Other kidswear brands will include Stella McCartney, Lanvin, 3.1 Phillip Lim, Converse, Caramel, Gold Belgium, Miller London, Notify and Little Marc.

Liberty managing director Ed Burstell said: “It’s demand-driven. Kidswear is one of the main things we get asked about in store.”

He added: “We’ll take the same approach as we do with women’s and men’s fashion – an eclectic mix that blurs the line between designer and contemporary – just great product.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.