Vintage retailers Rokit and Traid are among a growing contingent of independents eyeing up retail space in Dalston, east London, following the lead of Beyond Retro and Pelicans & Parrots.
Rokit, which already has four stores in London as well as a transactional website, is scouting for a Dalston site, as is charity Traid, which recycles textiles and sells secondhand clothing, to add to its 10-store portfolio and etail business, Traidremade.
Beyond Retro opened its fourth UK store on Stoke Newington Road in Dalston in October, and vintage fashion and furniture store Pelicans & Parrots upsized from its existing Dalston store to its first ‘concept’ store last month (November 19), located opposite Beyond Retro.
Beyond Retro, which moved into a 10,0000 sq ft space at Simpson House – a 1920s art deco former sewing factory – said sales at its Dalston store have already “exceeded original projections”.
According to managing director Kate Peters, “culturally iconic” Dalston is an apt location for the retailer.
She said: “Beyond Retro has a reputation for contributing to eclectic, artistic and emerging neighbourhoods that go against the grain of traditional retail areas.
Our main priority for the building was to find a space that would accommodate the wide breadth of product on offer. It’s the perfect size and character for a Beyond Retro store.”
Dresses are the best-selling items because of the variety, according to Peters, while Beyond Retro Made – the business’s restored vintage line – has “really taken off” and is set to be an area of growth.
“One of our most popular items from this range is our leather duffle bag, made from re-sourced leather jackets. As none of the items are made from the same pre-existing product, each piece is unique. Our team is able to produce at commercially viable levels,” Peters added.