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‘Do you remember the first time?’, asks Dr Martens

Dr Martens is to kick off a global advertising campaign fronted by British models Agyness Deyn and Ash Stymest.

Shot by photographer Gavin Watson, who is best known for his portraits of British youth over the past 25 years, the campaign is called First and Forever and is designed to encourage consumers to recall memories of their first pair of Dr Martens.

It will appear in print, online and on billboards, as well as in cinemas and via digital media from today until autumn 12.

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