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Indie retailers hold Easter egg hunt

More than 1000 indie retailers have joined this year’s ‘Enjoy an Independent Easter’ campaign, which was created to help increase footfall.

More than1100 retailers in 56 towns created Easter egg hunts as part of an initiative to tackle declining footfall. Groups of indies are listed on an “Easter egg hunt map” and shoppers collect “eggs” to complete the hunt.

It was launched on March 23 and will run until April 14.  

Retail consultant Clare Rayner, who created the campaign, said: “I’m over the moon that a campaign that has had no funding, and didn’t even exist in November, has engaged 56 towns and more than 1100 retailers. The feedback from the local partners confirms that this campaign has already had a positive impact on independent businesses, increasing community engagement, footfall and sales.”

She added: “If the campaign can achieve so much with no funding and very little time, relying only on good will, passion and enthusiasm, just imagine what could have been achieved with just a fraction of the cash DCLG handed out to the Portas Pilots and the 100 towns who received high street innovation funds.”

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