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Elaine Johnson

Elaine Johnson Owner of mainstream womenswear indie Eclipse in Dulwich, south London. Brands include Gerard Darel, Hoss Intropia, M Missoni, Renato Mucci

How has trade been?
For the past couple of weeks it’s been really good. Sales are double last year’s. I buy with certain people in mind so I’ve been sending customers’ emails and telephoning them when new stock arrives.

What brands are selling well and which is your favourite?

My favourite is M Missoni. I’ve had a good reaction to it. Hoss Intropia is new this season. It’s a beautiful brand, a bit out of the ordinary and it’s not available on the high street. The high street is pretty dull at the moment, people want to see things that are different but wearable.

Will you be introducing any new brands for spring 12?

I’ve just taken some vintage clothing which is quite exciting. I’m also thinking about introducing Matthew Williamson.

How do you feel about autumn 11?

Better than last year because the new ranges are selling quicker than expected. It’s an accumulation of things like building up a strong customer base and exciting them by offering new things.

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