Premium Parisian brand Eleven Paris has launched a London ad campaign to support the launch of its first store in the capital.
The ads, which star singer Lenny Kravitz and model Charlotte Free, will run on 50 bus sides and on 200 taxis. Branding will also appear on the inside of taxis and on customer receipts.
The campaign, which will run until the end of May, aims to drive footfall to the brand’s Carnaby Street store, which opened in April 25.
Eleven Paris founder Dan Cohen said: “The black cab and red bus are synonymous with London so it made sense for us to centre the campaign on these iconic British modes of transport.”