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Employee acquires a taste for Humbug

Kidswear indie Humbug, of Ilkley, West Yorkshire, winner of the Drapers Kidswear Retailer of the Year award in 2009, has been sold to one of its employees.

Rebecca Garnett, who had been working at Humbug for 18 months, acquired the business from founders Rebecca Clark and Caroline Spellman, who wanted to return to their previous careers in law. The sale was completed on September 6.

The store stocks kidswear from premium brands including Petit Bateau, Pepe Jeans, Ilovegorgeous and Noa Noa. Garnett has already added baby leggings label Blade & Rose and British kidswear brands No Added Sugar and Bob & Blossom.

She has expanded the shop’s gifts range and is planning to offer complimentary gift wrapping as part of its Christmas service.

Garnett also plans to relaunch the shop’s website and hopes to make it transactional within 18 months, and will also introduce a blog.

She said: “Humbug has earned its place as one of Ilkley’s retail stars due to an intelligent and cautious buying strategy and market knowledge. I hope to develop the offering to improve service to our out-of-area customers and am concentrating on building a vibrant community via the Humbug Facebook page.”

Garnett, who previously ran now-defunct wedding list company Wrap It, said trading at Humbug had been steady since the acquisition, with girls’ clothing selling better than boyswear.

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