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End Hunting Co in Newcastle upon Tyne

Chosen by Gary Burnand, director of global marketing and strategy for Barbour

End Hunting Co is located in High Bridge, Newcastle - close to our base in South Shields. Newcastle is a city built on world-class innovation and craft, and it seems appropriate that the founders have created a new concept store that celebrates the best of brand heritage and creativity from across the globe.

The store focuses on the elite in contemporary menswear with rare levels of attention to detail and craftsmanship, all in the environment of a beautifully crafted hunting lodge fit-out.

The buying sophistication of the founders, John and Christiaan, still only in their late 20s, is impressive.

The store is an evolution spawned from the parent store, End, which is next door. Both stores offer an escape from the pressures of a typical shopping experience.

There is no pretence or excessive hype that you might expect with such a shop. I’d forgive them a touch of arrogance, but there isn’t any.

Just a very relaxed atmosphere, and it is refreshingly Northern.

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