Contemporary womenswear indie Lily & Bow has opened in Esher in Surrey, putting ethical yet affordable clothing at the top of its agenda.
Before opening the store, which held a launch party last week, co-owner Therese Walker said that having conducted research in the location she and co-owner Debi Oliver found that women shoppers wanted “smart, casual but affordable” clothing. She also discovered they were looking for clothing that was of high quality, responsibly sourced and produced in a safe working environment.
Walker said: “We have tried to source all our clothes ethically, without compromising on fashion, and we have also tried to use local people, with jewellery and scarves coming from local brands.”
Brands stocked include The Masai Clothing Company, People Tree, Bailey and Stewart+Brown. Walker said the response to the shop and its stock had been “fantastic”, despite the fact that customers may not have been familiar with the brands.
Walker added that she believed shoppers were increasingly factoring in the ethical nature of clothing when buying items and that, in the years to come, many more brands would incorporate sustainable processes.
The Lily & Bow store, on High Street, is split over two floors with white walls and a glass staircase. It also includes a coffee shop.