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Eve Boutique starts social media push

Glasgow premium womenswear independent Eve Boutique has followed its first store opening with the launch of a website, which will be transactional by the New Year.

Owner Nicola Finlay, who opened the store at the end of July, has also launched a blog and is promoting the store, which stocks a number of brands that are new to Scotland, through Facebook.

Finlay, a former Harrods accessories buyer, is stocking womenswear brands David Meister and Yoana Baraschi, cashmere from Mani-Stone and jewellery from Susanne Friis Bjørner and Alex Monroe, none of which are available elsewhere in Scotland.

She said trading had been “better than expected”, with Danish brand St Tropez selling particularly well. The store has sold out of the brand’s waterfall cardigan and several tops. “People are looking for pieces for layering that go with everything,” said Finlay.

The 592 sq ft store in the Pollokshields area of Glasgow is housed in a former Post Office close to where Finlay grew up, and she worked closely with builders and suppliers to get the local community involved in the shopfit. The design is inspired by French boutiques, with rococo-style furniture and a grey and black colour scheme.

Finlay, who is also a former Tesco kidswear buyer, is already planning a second store, which will either be in Scotland or in the north of England.

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