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Exclusive: Black White Denim wins battle over store name

Premium womenswear indie Black White Denim is celebrating a “victory for indies” after a South African company backed down from plans to open a store under the same name.

Last month,Drapers revealed Black White Denim was preparing for a legal battle with The Scottish Knitwear Group, which operates stores for Pringle and Ben Sherman in South Africa.

The South African business was intending to open a store in Johannesburg’s wealthy Sandton district in July called Black White Denim. The Scottish Knitwear Group had been approaching brands stocked by the indie saying the group was setting up a store with the same concept as that of the business in Wilmslow, Cheshire.

Although The Scottish Knitwear Group had initially said the project would go ahead without change, it has since agreed not to use the name.

In a letter seen by Drapers, Scottish Knitwear Group managing director Rory Scott said the decision had been made “on a strictly without prejudice basis, for practical and business considerations, and without making any admissions or concessions whatsoever”.

Black White Denim owner Jo Davies said: “We are absolutely delighted. We are a very hard-working independent. We were delighted by the support we got from the fashion world. This is a victory for independents.”

The Scottish Knitwear Group confirmed to Drapers it would not be calling the store Black White Denim.

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