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Exclusive: Darling owner pulls plug on Leila stores

North London-based indie chain Leila has closed all three of its stores as its owner looks to focus on the growth of her own womenswear labels Darling and Beloved.

The three stores, in Crouch End, Islington and Muswell Hill, closed in the past week. It is not known how many jobs were affected.

Leila launched in 2001 and sold young fashion brands such as Vila, Vero Moda and Darling as well as gift and home accessories.

Owner Nadia Moraes set up Darling in 2008, going on to win Womenswear Brand of the Year at the Drapers Fashion Awards last year. It has 300 stockists, including etailers Asos and Zalando.

Beloved launched at Pure London this August, targeting 200 stockists for its first season.

In an interview with Drapers at the time she described the sister label to Darling as “edgier and bolder” and “playful partywear”.

A spokeswoman said: “Beloved launched this season and Darling is doing so well in the UK and the US, where it’s growing a lot. [Moraes] has decided to close the stores to focus on the brands.”

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