Not for profit organisation Fashion Enter has opened a new concept store in London which incorporates showroom space for designers and buyers.
British Designers @FashionCapital has been set up by the team at Fashion Capital and sister company Fashion Enter, an organisation committed to supporting fashion enterprise and helping new designers enter the fashion world.
The shop is located at Seymour Place in central London and opened last week. It features designers such as Emma Cook, Felder Felder, Jean-Pierre Braganza and PPQ and sells collections across womenswear, menswear and accessories.
This boutique is the second to open after another British Designers @FashionCapital shop opened in Bath earlier this year. Fashion Capital also launched a concession in Allders department store in Croydon, south London in July last year.