Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fat Buddha goes premium 

Glasgow streetwear indie Fat Buddha has set up a premium lifestyle website to bring in higher-end consumers and brands.

Called iConsume, the website offers premium menswear as well as  footwear, magazines and books, and art supplies.

Fat Buddha founder Leslie Docherty conceived the idea for iConsume after finding that some streetwear brands were reluctant to sit among the mainstream offer on the Fat Buddha website. “We decided to edit the offer to create a one stop shop of ‘cooler’ brands,” he said.

Docherty is in talks with brands including G-Shock, Porter and Stüssy about being stocked on the site, at All the brands currently on the site, including Obey and Carhartt, were already stocked by Fat Buddha. Nike has increased its maximum orders with the indie as a result of the launch.

The site’s conversion rate is 2%, with average spend at £75 per consumer, which is more than triple the £22 on the Fat Buddha website.

Docherty said iConsume’s magazine section will help it to attract higher-end consumers.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.