Two former designers from young fashion brand Religion have launched a 50-piece womenswear label, Prey of London, for autumn 12.
Donovan Pascal and Hannah Man, who were at Religion for 12 years between them, said the brand has been inspired by vintage rock glamour. It is their first joint venture.
The collection includes oversized knitted tops, asymmetric dresses, body-con dresses, high-waist leather shorts and cropped biker jackets. Wholesale prices range from £30 for a top to £100 for a jacket.
The brand is represented in the UK by agent Two Agent See, which is targeting about 50 stockists for its debut season including upmarket department stores Harvey Nichols and Liberty. It will also retail via its own website, the address of which is yet to be confirmed.
Since leaving Religion in 2007, Man has worked at Firetrap and New Look. Pascal, who left Religion in 2009, also worked at New Look.