Young fashion indie Pulp will increase its store portfolio by almost 50% with the opening of four stores.
Pulp, which said in June last year it wanted to expand into a 50-store chain within four years, will grow from nine to 13 shops.
The business, which has stores in locations including Aberdeen, Cardiff and Milton Keynes, will open in the Grosvenor Shopping Centre in Chester on April 29, followed by an opening in Trinity Walk in Wakefield on May 6 and another in Cambridge two weeks later. A fourth Pulp store will open in Edinburgh’s Waverley Shopping Centre in the first week of June.
Co-founder Ian Hopkins said: “There might be a couple more openings at the end of the year and there might be a couple of relocations.”
Hopkins said the four new shopfits would cost about £150,000 in total and would continue the “theatrical” look of Pulp’s other stores, including changing room doors
made to look like giant speakers. The business continues to seek an investor to help drive expansion.
Hopkins said like-for-like sales were up 28% for the first quarter of the calendar year. He said: “We’ve got a group of brands, a store look and offer that is completely unique.”
The mini-chain sells music and popular culture-inspired fashion targeting the 15 to 29-year-old demographic. Brands stocked include Amplified, David & Goliath
and Criminal Damage.