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Fourth & Main pops up for Soho debut

Fourth & Main, a new contemporary menswear retailer, is to launch with a London pop-up shop and a website from next week.

The store will open on Newburgh Street in London’s Soho and the website,, will launch simultaneously on March 29. Both will carry the debut spring 12 collection, which comprises unlined tailored linen jackets, chore coats, club-collar shirts, tailored shorts and chinos, lightweight knitwear and swimwear.

Fourth & Main has been founded by 25-year-olds Nikhil Adwalpalkar and James Wright, who were inspired to set up the business after identifying a lack of well-designed menswear at accessible prices.

The pop-up store will stay open until July 23. Retail prices start at £30, going up to £185 for a linen blazer.

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