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Garment Quarter aims to fill Bristol’s premium gap

A former buyer for Vivienne Westwood franchisee Hervia is branching out on his own to launch the first of a planned chain of premium fashion stores.

John Reid plans to open the first Garment Quarter store in Bristol’s Cabot Circus development at the end of September and hopes to develop the offer into a chain over the next 12 to 18 months.

He is opening the first 1,100 sq ft store and accompanying transactional website with his friend and business partner Peter Lake, a software developer who is providing the start-up with finance and bespoke IT systems.

The store take its name from a combination of New York’s Garment District and its location in Bristol’s Northern Quarter and will stock menswear and womenswear from brands including Vivienne Westwood’s Red Label and Gold Label diffusion brands, Twenty8-Twelve, Unconditional, Markus Lupfer and Comme des Garçons. Pieces by emerging designers such as Ashley Marc Hovelle will also be stocked. Reid said he chose Bristol for the first store because it was underserved by premium retailers but had a wealthy population.

The shopfit is yet to be finalised, but Reid said it would be simple with some “quirks”. He is also in talks with some of the brands he will stock about operating franchise stores.

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