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Graduate given head start by O’Keefe

Two-store womenswear indie O’Keefe in Weybridge and Esher, Surrey, is supporting young talent by showcasing the debut collection of headwear designed by London College of Fashion graduate Alex Hardman, under the brand name Velvet Blush.

Available only in O’Keefe’s stores and also via its transactional website, the headwear is being displayed in a Royal Ascot-themed window display. Each style is priced at £185 and, is a one-off design.

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